Shefali Anurag

What is your full name?

Shefali Anurag.

What is your first name?

Shef.

Where were you born?

Pune, India.

Where do you currently reside and work?

Bangkok, Thailand.

What is your educational background?

I obtained a Master of Science in Economics and a more recently an Executive Master in Luxury Management and Design Innovation from ESSEC Business School and Parsons School of Design.

What are other details of experiences, work or otherwise, that have led you to your current work?

I had 12 years of experience in technology and fashion across Twitter, Amazon, Agoda. and Pomelo. Thereafter, I had two startup stints but remained most excited about fashion technology. 

How would you describe your practice/business?

I have a fashion technology business that is an operating system for fashion needs in menswear called Sortd.

What are the highlight projects in your career so far?

Throughout my career, I successfully launched retail operations for Pomelo across Southeast Asia and developed styling guides for Amazon that drove tangible business impact. Additionally, I led and monetised a consumer tech app business called coto, and scaled it to a valuation of USD 40M.

What are you currently working on?

I am building a fashion technology company called Sortd. I am most excited to work with stylists and fashion suppliers to build this business.



Instagram: @shef.anurag