ASICS and Isa Boulder Introduce the HYPERSYNC
A collaboration where sportswear meets craft
ASICS x Isa Boulder: HYPERSYNC. Creative Direction by @lawreanmawhee. Photo by @taralaureclaire. Image taken from @isaboulder.
ASICS has partnered with Bali-based fashion label Isa Boulder to launch the HYPERSYNC, a new sneaker that combines the brand's expertise in athletic footwear and Isa Boulder's material-led approach. Drawing references from the ASICS archives, it features a streamlined, low-profile silhouette that translates the brand's performance design language into a fashion-forward everyday sneaker.
HYPERSYNC brings together the sportstyle roots of ASICS and Isa Boulder's artistic vision. Framing the partnership as a new direction for the brand, Yuya Sugiyama, President Director of ASICS Indonesia, says, "The collaboration with Isa Boulder represents a new avenue of exploration for ASICS, allowing us to create a product that is not only stylistically relevant but also emotionally connected to Indonesia's creative communities and local culture." It reflects both brands' shared interest in design, craft and cultural expression.
ASICS x Isa Boulder: HYPERSYNC. Creative Direction by @lawreanmawhee. Photos by @taralaureclaire. Images taken from @isaboulder.
This marks a move for Isa Boulder into a category the brand has rarely explored. Founded in Bali by Cecilia Basari and Yuli Suri in 2018, the label first gained recognition for its swimwear before expanding into knitwear and ready-to-wear. Since then, it has built a distinct identity rooted in textile development and experimental approaches to construction. Those qualities are translated into HYPERSYNC, extending the brand's visual language into footwear.
ASICS x Isa Boulder: HYPERSYNC. Creative Direction by @lawreanmawhee. Photo by @taralaureclaire. Image taken from @isaboulder.
Visually, HYPERSYNC builds on an archival ASICS track-and-field silhouette, while Isa Boulder introduces a distinctly handcrafted sensibility. A lattice of knotted cords, inspired by weaving and macramé techniques, stretches across a breathable mesh upper with metallic overlays and extends into a detachable netted covering that rises above the ankle. Available in silver and black colourways, the sneaker balances technical construction with tactile detailing, reflecting Isa Boulder's craftsmanship.
Launch event for ASICS x Isa Boulder: HYPERSYNC at DOME, Potato Head Studios. Image taken from @asics_sportstyle_id.
To mark the launch, ASICS and Isa Boulder hosted a pop-up activation at DOME, Potato Head Bali, on 12 June. It featured installations, workshops and performances that brought together fashion, music, and the wider creative community. "We wanted to create an experience that goes beyond a product launch, instead becoming a space for the exploration of culture, music, craft and creative communities that authentically represent the energy of Bali," says Dandy Hartanto, General Manager of ASICS Indonesia. The event extended the collaboration beyond product design, offering a wider context for the ideas and communities that informed it.
The HYPERSYNC collection is available at Potato Head Bali and online via Isa Boulder's website.