Thanaporn Amornkasemwong
What is your full name?
Thanaporn Amornkasemwong.
What is your first name?
Tammy.
Where were you born?
Bangkok, Thailand.
Where do you currently reside and work?
Bangkok, Thailand.
What is your educational background?
I obtained both a BA and MA in Architecture at The Architectural Association (AA) School of Architecture in London.
What are other details of experiences, work or otherwise, that have led you to your current work?
I was trained as an architect and later worked in London at Heatherwick Studio, where I was exposed to an interdisciplinary way of working that moved between architecture, objects, materials, and public space. That background trained me to think in systems—understanding how materials, makers, spaces, and users are interconnected rather than isolated. It also reinforced the importance of material experimentation, collaboration, and iterative making. These experiences directly shaped how I approach craft today: through fieldwork, close engagement with makers, and a deep interest in how things are made before they are designed, and a collaborative process of working with a collective group of makers.
How would you describe your practice/business?
Seire Collective started as a research-driven design practice and business that works with craft as both a cultural and spatial practice. Now, we develop clothing and objects through fieldwork and long-term collaboration with makers, grounding each piece in material knowledge and lived making processes.
Seire operates as a collective working model, where design emerges through dialogue, shared experimentation, and on-site engagement. Our work sits between fashion, craft, and architecture, treating objects as part of larger social, spatial, and cultural systems.
What are the highlight projects in your career so far?
The biggest milestone so far is the opening of SEIRE Studio in Chidlom, Bangkok,a physical space that allows craft to be experienced beyond digital platforms.Creating this space has allowed me and SEIRE to meet people who are equally interested in craft, making, and material culture, and to build conversations through presence, slowness, and shared curiosity.
Another project I want to highlight is ‘Radical Custards - What Is Craft in the City?’, developed through fieldwork in Bangkok’s old town and presented as an exhibition at Baan Trok Tua Ngork, later extended at SEIRE Studio. The project emerged from a desire to question where craft sits today, at a time when cities and economies increasingly prioritise efficiency, speed, and productivity.
What are you currently working on?
We are working on an upcoming new edition for SEIRE that we will soon launch in the first quarter of this year. We continue our long-term collaborations with makers in Thailand and India, working across textiles and crafts rooted in the tropics.
Instagram: @seirecollective @tammyamorn
Website: https://seirecollective.com/