Open Call: Boutiques Asia X Fashion & Market
Fashion & Market is proud to be the official Talent Partner of Boutiques Asia.
We are calling for emerging and established brands to apply for a space with Fashion & Market at Boutiques Asia: The Bangkok Edition, taking place from 23 to 26 July 2026 at the award-winning ICONSIAM, a world-class destination for culture and creativity.
Here are the reasons for applying for a space with Fashion & Market at Boutiques Asia:
Preferential rates will be offered to selected brands
The space will be identified as a Fashion & Market selection at Boutiques Asia
Editorial coverage on Fashion & Market in the lead-up to Boutiques Asia and at Boutiques Asia
About Boutiques Asia
Set to launch in Bangkok in July 2026, Boutiques Asia is a Singapore-born, Asia-facing retail institution dedicated to advancing independent, design-led brands across the region. For over 20 years, Boutiques Singapore has been a trusted platform for discovering and supporting independent brands across fashion, beauty, lifestyle, and home.
Building on this legacy, Boutiques Asia extends their curatorial and retail infrastructure beyond Singapore to help create new regional pathways for brands to connect and scale across Asia.
Boutiques Asia: The Bangkok Edition 2026 will serve as the inaugural edition of Boutiques Asia, bringing together over 150 regional brands within a curated B2C and B2B platform. Designed to attract discerning shoppers and retail partners, the four-day event establishes Bangkok as a gateway city within a growing network for independent retail in Asia.
The Boutiques Difference
Boutiques is a celebration of independent, original, and design-forward brands.
What sets the event apart are not just the products but the people and values behind them. Every brand is handpicked for their design vision, brand story, and social responsibility.
Shopping at Boutiques is a journey of discovery. Mini boutique spaces are fashioned into creative worlds, with floor-to-ceiling displays everywhere you look. Designers and founders are always present in each space so shoppers can more deeply connect with them. What people love about Boutiques is that it is never just about what shoppers take home, but the connections nurtured and the impact carried forward.
More about Boutiques Asia here.
About Fashion & Market
Fashion & Market is a multimedia platform that uses an interdisciplinary approach to document processes in Southeast Asian fashion. We reflect on the different layers of the region’s fashion industry to uncover an ecosystem supported by individuals, communities and the environment.
More about Fashion & Market here. Read a recent Fashion X Business interview with Boutiques Asia Founder, Charlotte Cain here.
Key Dates for the Boutiques Asia X Fashion & Market Open Call
30 April 2026
Apply here by 11.59pm (GMT+8)
7 May 2026
Notification of selection
12 May 2026
Confirmation from selected brand to proceed
18 May 2026
Announcement of full list of Boutiques Asia: The Bangkok Edition participating brands
We look forward to partnering with you for Boutiques Asia: The Bangkok Edition.
For enquiries, please write to info@from-the-margins.org to connect with the Fashion & Market team or send an enquiry at here to connect with the Boutiques team.
F&M Dispatch is a service provided by Fashion & Market.
Get in touch with us at info@from-the-margins.org.
From the Margins comprises From the Margins Education, the cultural agency Front & Off-Centre, as well as magazines Art & Market and Fashion & Market.
